For Gym Owners

You Built the Gym. We’ll Help You Build the System.

The Shamba Collective gives you proven systems, ready-to-use resources, and support from North America’s first HYROX Performance Center so you can grow faster and operate more effectively, without changing your brand or affiliation.

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Proven in a Real Gym

Founded by Jake Shaw, Shamba Collective is built from the systems used to grow the first HYROX Performance Center in the United States.

200 to 700 Members in Six Months

Partners get the same business strategies, programming, marketing systems, and event experience we actively use inside our Orange County facility.

What You Receive

  • Monthly Business Strategy
  • HYROX and Hybrid Programming
  • Ready-to-Use Marketing Assets
  • Dedicated Onboarding and Support
  • Private Partner Community
  • Partner Benefits
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Your Gym Stays Your Gym

Shamba Collective is not a franchise. It doesn't replace your brand or current affiliations.


You keep full control of your:

  • Brand
  • Membership and pricing
  • Staff
  • Programming decisions
  • Operations
  • Customer relationships


We provide the systems and support. You keep building what's already working.

Who Is It For?

Designed for:

  • HYROX-affiliated gyms
  • Hybrid and performance facilities
  • CrossFit affiliates
  • Strength and conditioning gyms
  • Functional fitness studios
  • Gyms launching a HYROX program


Ideal for owners who want to:

  • Grow membership
  • Improve retention
  • Strengthen HYROX programming
  • Save time on marketing
  • Host better events
  • Build repeatable business systems
  • Give their staff more structure

Have Questions?

Book a quick call to talk through your gym, your current challenges, and whether the partner program is the right fit.



No obligation to join.